Two of the largest and most profitable corporations in the United States are the Atlanta, Georgia based Coca-Cola Company and the Purchase, New York based Pepsi Cola Company, which is now referred to as PepsiCo by the company. Both Coca-Cola and PepsiCo invest tens-of-millions of dollars per year in worldwide marketing campaigns. By visiting their [...]

Robin Hood’s main problem was the increasing size of his band. Initially, he had hoped that strength lay in numbers and the more Merry men he had, the better it would be for him to effectively fight against the sheriff’s administration. He did not put enough thought into curbing the number of people being recruited. [...]

In the United States, Public Relations dates back to the Revolutionary War. The strategies and tactics used to swell the ranks of patriots dedicated to the Revolutionary cause and staging of the Boston Tea Party are examples of early public relations. President Thomas Jefferson first used the term “public relations” in 1807. In his “Seventh [...]

Throughout the years, companies have used advertising as an outlet for selling their products. Though the campaigns, audiences, and messages behind the advertisements may have changed over time, the ultimate message has not, and that is generally great value for a low cost. The companies that design the ads have one interest in mind, and [...]

The city of Philadelphia has been known for several years as the “Athens of America”. The city comprises a rich tapestry of cultural ground – art, music, theater, dance etc. Today Philadelphia has stretched its wings and with the expansion of Broad Street’s Avenue of the Arts, one can see that the artistic aspects of [...]

By now consumers should not be surprised to hear that another large company has taken advantage of its customers and has used unethical business practices. As of late, it almost seems normal to be unethical in the business world. Presently, the most popular story concerning corporate fraud is Enron. Enron used an accounting style that [...]

James Walter Thompson, a Marine Corps veteran from Massachusetts born in 1847, began as an effective salesman for an ad agency by the name Carlton & Smith. In 1878, Thompson bought the company for $500 and renamed it J. Walter Thompson. His focus began as he offered full service to clients, from the creation of [...]

Proversity is a business novel that documents the many biases that are still present in today’s workforce. The book takes us through the experiences of Percy McGee, Vice President of Domestic Marketing for National Flashlight Company. As the story begins, Percy is reflecting on “the way things used to be” and the corporate culture and [...]

A. Introduction to Nestlé Henri Nestlé founded Nestlé in 1866. The company is based in Switzerland. Henri Nestlé founded the company to produce baby formula for mothers who could not breast feed their children. Nestlé later ventured into chocolate, condensed and powdered milk products, and eventually coffee and tea products. By the onset of World [...]

The advent of the Internet has spawned E-commerce, along with hundreds of new millionaires, new life styles and the promise for changes in all aspects of our lives. E-commerce is the business manifestation of the Internet. This was to be the new business model, the Next New Thing. Everyone wanted to be involved in this [...]